Marketing Analytics, Operations & Reporting Specialist

Simbe Robotics

Simbe Robotics

Marketing & Communications, Operations, Data Science
Mobile, AL, USA · Remote
Posted on Thursday, July 11, 2024
Growth stage businesses heavily rely on a precise understanding of channel and program performance to invest in what works and halt activities that do not. As such, Simbe’s Marketing Analytics, Operations & Reporting Specialist will play a crucial role in driving go-to-market and company success.
The Marketing Analytics, Operations & Reporting Specialist will be responsible for the functioning of marketing leads, campaigns, systems, and websites, as well as developing comprehensive analytics and reporting frameworks. This role requires a detail-oriented and analytical professional with a strong marketing operations and data analytics background.
This role reports to the SVP of Market, supports all marketing team members, and will collaborate heavily with the Director of Commercial Strategy & Operations.

Lead & Campaign Management

  • Oversee the lead management process, ensuring efficient lead capture, nurturing, and handoff to sales.
  • Implement and manage lead scoring models to prioritize and qualify leads based on engagement and fit.
  • Partner with RevOps to ensure leads are accurately tracked and managed in the CRM system.
  • Execute campaign setups and monitor performance, conducting A/B testing to optimize campaign elements such as messaging, creative, and targeting.
  • Monitor and report on lead & campaign performance metrics, providing insights and recommendations to improve lead generation and conversion rates.

Systems Management

  • Oversee the implementation, integration, maintenance, and optimization of the marketing technology stack (e.g., Hubspot, 6Sense, Outreach, Ceros, Moz).
  • Ensure all marketing systems are effectively integrated, and data flows seamlessly between platforms.
  • Troubleshoot and resolve any system-related issues in a timely manner.
  • Stay up-to-date with the latest marketing technologies and recommend improvements.

Website Performance

  • Manage the company website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
  • Collaborate with content creators to ensure website content is engaging and aligned with marketing goals.
  • Monitor website performance metrics (e.g., traffic, bounce rate, conversion rate), manage attribution tracking, and implement improvements as needed.
  • Build landing pages and lead forms and coordinate with web developers and designers for any necessary website updates or redesigns.

Analytics & Reporting

  • Develop and maintain comprehensive dashboards and reports to track key marketing metrics (e.g., lead generation, conversion rates, ROI).
  • Analyze marketing data to identify trends, insights, and opportunities for optimization.
  • Work with cross-functional teams to define key performance indicators (KPIs) and establish benchmarks.
  • Provide actionable recommendations based on data analysis to improve marketing effectiveness and efficiency.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, Data Science, or a related field.
  • Experience in marketing operations, analytics, website management, and lead management.
  • Proficiency in Salesforce, Hubspot, 6Sense, Google Analytics, and other marketing technology platforms and analytics tools.
  • Excellent project management and organizational skills
  • Strong analytical skills and experience with data analysis and reporting.
  • Strong communication, attention to detail, and proactive problem-solving.
  • Creative thinker with a strong bias for new ideas.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
  • Experience with hardware/software business models and long sales cycles with high ACV is strongly preferred.