Lead Product Manager, Retention and Engagement



Oakland, CA, USA
Posted on Tuesday, February 27, 2024
We’re a fast-growing tech company that is revolutionizing veterinary care. We’re on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents. We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life.
We’re looking for a Lead Product Manager, Retention and Engagement with a passion for always improving the customer experience. This position will play a crucial role in developing strategies that segment, grow, and retain customers. You will be leading all active subscriber activation with a main focus on customer retention and LTV.
This position will report directly to the Chief Product Officer, while partnering cross-functionally with teams across the organization including product, design, lifecycle, growth, engineering, and customer experience.

Role responsibilities

  • Responsible for the strategic vision for member retention, repeat product purchase, membership upgrades, and referral in partnership with a lifecycle lead
  • Leads the site development and engagement strategy and implementation for the above key metrics, and builds out a customer journey that supports each over the course of a membership
  • Ensures that the data strategy supports insights needed for retention and repeat product purchase, and drives both customer and data insights and understanding of the key levers within the business impacting these areas
  • Works as both an IC and a leader, partnering with development, UX and lifecycle/email teams to meet the goals set and agreed upon with the executive team
  • Research, build, test, and iterate - this role requires passion about continuous learning with a focus on measured outcomes. Expect to wear many hats and problem solve as areas require it
  • Analyzes churn reasons, and leads churn reduction tactics to minimize attrition

Why you're a great fit

  • You’re a partner and collaborator, who has experience working cross functionally with marketing, design, engineering, and execsYou have worked in teams focused on retention and LTV.
  • You have an arsenal of favorite tools in this area
  • Data is your passion - you’ll query information yourself when you’re looking for an insight and partner with analytics to set up data structures that set you up for long term success in understanding customer behavior
  • You’re a self starter who can work independently, and know how to bring people along and understand your decision making
  • You pride yourself on outcomes and have a portfolio of metrics improved by your work
  • Rapid iteration is natural for you - you understand that products are ever-evolving and seek impact over perfection. You’re always thinking of the next test you want to run and have experience working with different A/B test platforms
  • You love talking to end users to further understand what they need from their Dutch experience, and use this feedback to build products and experiences
  • You’re passionate about our mission to deliver relief to pets and their pet parents


  • Minimum of 7+ years of experience in product management ideally in a DTC and/or subscription-based business
  • Successful track-record of developing strategies and executing, measuring, and delivering against performance targets
  • Knowledge of DTC and subscription commerce
  • Bachelor’s degree, MBA a plus